Thoughtful Design, Real Impact

Bridging Design Thinking and Business Strategy to Solve Complex Challenges

I’m a people-focused, strategic design leader who loves solving complex problems with teams and finding the best path to meaningful outcomes. My approach centers on aligning critical business goals with validated customer needs to create experiences that are both effective and truly valued.

Rooted in Human-Centered Design, I combine research, creativity, and collaboration to uncover challenges and opportunities. I work across disciplines in collaborative, cross-functional environments, bringing together technology, operations, and business stakeholders to define problems, align priorities, and co-create solutions.

By working with teams to design new and improved experiences, I deliver meaningful impact for customers and organizations.

Highlights

  • Extensive background in experience strategy, service design, customer experience, and product design

  • Expertise in journey mapping, service mapping, systems thinking, workshop facilitation, and leading co-design with stakeholders

  • Proven ability to adapt across industries, including financial services, healthcare, technology, hospitality, biotech, non-profit, and education

  • Deep understanding of organizational structures, including B2C, B2B, B2E, and two-sided marketplaces (B2B2C)

  • Flexible approach to align with diverse organizational needs and processes

  • Selected clients include Manulife/John Hancock, Google, CVS, Citizens Bank, State Street, Facebook, FedEx, Dunkin’ Donuts, Boston Scientific, and Tracfone

Design in Practice: Understanding, Innovating, Improving

  • Understanding

    Solving a problem starts with understanding it. Design begins by uncovering the real challenge, framing it clearly, and charting the path to a solution.

  • Innovating

    Design fills gaps by uncovering overlooked needs, driving innovation, and creating something new that becomes a valuable part of people's lives.

  • Improving

    Sometimes, design is about removing. By simplifying complexities and replacing outdated processes, great design clears the way for better experiences.

I design experiences that help people accomplish their goals — whether managing daily tasks, navigating complex systems, or planning for the future — by making the complex simple when it matters most.

Case studies are password protected.
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