Thoughtful Design, Real Impact

Bridging UX Leadership, Research, and Strategy to Solve Complex Challenges

I am a people-focused UX and experience design leader who works with teams to solve complex problems and deliver meaningful outcomes. My approach centers on aligning business goals with validated user needs to create experiences that are usable, accessible, and genuinely valued.

Rooted in human-centered design, I combine research, systems thinking, and collaboration to uncover challenges and opportunities across complex environments. I partner closely with product, technology, operations, and business leaders to frame problems, align priorities, and guide teams toward clear, shared direction.

By leading teams through research, service design and strategy, concept development, validation, and experience roadmapping, I help organizations design and deliver experiences that drive real impact for both customers and the business.

Highlights

  • Senior experience across UX leadership, experience strategy, service design, and product design

  • Deep expertise in journey mapping, service mapping, systems thinking, and collaborative facilitation

  • Proven ability to lead and adapt across industries, including financial services, healthcare, technology, hospitality, biotech, non-profit, and education

  • Strong understanding of organizational models including B2C, B2B, B2E, and two-sided marketplaces

  • Flexible leadership approach aligned to diverse team structures, processes, and levels of maturity

  • In-house leadership roles at Manulife John Hancock and Entegris, with selected client work for Google, CVS, Citizens Bank, State Street, Meta, FedEx, Dunkin’, Boston Scientific, Drexel University, and Tracfone

Design in Practice: Understanding, Innovating, Improving

  • Understanding

    Effective design begins with understanding the real problem. I focus on helping teams uncover root challenges, frame them clearly, and establish a shared foundation for decision-making.

  • Innovating

    Design creates value by revealing unmet needs and translating them into new or improved experiences that become meaningful parts of people’s work and lives.

  • Improving

    Often, the most impactful design work is about simplification. By removing friction and modernizing outdated processes, teams can focus on what matters most.

I design experiences that help people accomplish their goals, whether navigating complex systems, managing daily work, or planning for the future, by making complexity manageable when it matters most.

Case studies are password protected. For access please reach out.

Explore Work